Seven social media trends that can get you ahead of curve - Vanguard News

By Agbolade Omowole

Looking ahead to the future is not a walk in the park and you can’t
feature effectively in a future you don’t picture. The core of this article is
to provide you with the top seven social media trends that will get you ahead
of the curve.

SocialMedia

Why social media? The way to grow
your business is exponential not linear. In the linear marketing model, you
have to get your messages across to consumers numerically – one by one. If for
instance, you send an email to 100 persons, only the intended recipients will
get

the message and that’s all. But that
model is slow and unfit for the 21st century entrepreneur. Social media can
help your business marketing campaign get to customers in lesser time and
produce more result. That’s an exponential curve. One out of every seven person
in the world is on Facebook and each one of them has at least 150 friends.
This means

that your sales pitch, through
social media, can get to their intended person, their friends and their friend
of friends. The possibilities are just endless. Investment on social media
is a must: For serious entrepreneurs, allocating a reasonable budget for social
media marketing is absolutely necessary.   It’s no longer an option.
Every business, no matter how small or big, should have a Facebook business
page.

Benefits of social media marketing
are: increased exposure, increased traffic, provided marketplace insights, generated
leads, developed loyal fans, improved search rankings, increased business
partnership, reduced marketing expenses, improved sales.

*. Tell Stories: The art of
story-telling when implemented across all platforms will engender exponential
result and increase return-on-investment. There will be rise in visual story
telling by increased use of micro videos and info-graphics.

*.Content is King. Content has
always being king and it will be fuelled by 3 core pillars – creativity,
context and care. On social media how you say it is more important than what
you say. When building content for social media marketing, target basic passion
points: fear, anxiety, love, and fear.

Context is about adapting your
content to your audience and ‘care’ refers to showing others how your
‘offerings’ will solve their problems. People are only interested in the
solution to their problems, not how beautiful your products/services are.

*. With the increase of instant
messaging and chat-based social networks WhatsApp, Snapchat, Line and others
will be the new competitor of facebook. It is therefore reasonable to include
the aforementioned chat-based social networks in your social media campaigns.

5. Content Marketing Mastery: build an effective content
   marketing strategy by giving valuable information away. Attract clients by
   inviting them to your blog, create viral content, and provide value to the
   client.

* Image is everything: creating
great information with high quality graphics is a great way to reach your
target audience. Use comics, memes, infographics, photos, videos and visual
note-taking.

Seven social media trends that can get you ahead of curve - Vanguard News 

Seven
social media trends that can get you ahead of curve - See more at:
http://www.vanguardngr.com/2015/08/seven-social-media-trends-that-can-get-you-ahead-of-curve/#sthash.7DpaYbiP.dpuf

By Agbolade Omowole


Looking ahead to the future is not a
walk in the park and you can’t feature effectively in a future you
don’t picture. The core of this article is to provide you with the top
seven social media trends that will get you ahead of the curve.

SocialMedia

Why social media? The way to grow your business is exponential not
linear. In the linear marketing model, you have to get your messages
across to consumers numerically – one by one. If for instance, you send
an email to 100 persons, only the intended recipients will get


the message and that’s all. But that model is slow and unfit for the
21st century entrepreneur. Social media can help your business marketing
campaign get to customers in lesser time and produce more result.
That’s an exponential curve. One out of every seven person in the world
is on Facebook and each one of them has at least 150 friends. This means


that your sales pitch, through social media, can get to their
intended person, their friends and their friend of friends. The
possibilities are just endless. Investment on social media is a must:
For serious entrepreneurs, allocating a reasonable budget for social
media marketing is absolutely necessary.   It’s no longer an option.
Every business, no matter how small or big, should have a Facebook
business page.


Benefits of social media marketing are: increased exposure, increased
traffic, provided marketplace insights, generated leads, developed
loyal fans, improved search rankings, increased business partnership,
reduced marketing expenses, improved sales.


*. Tell Stories: The art of story-telling when implemented across all
platforms will engender exponential result and increase
return-on-investment. There will be rise in visual story telling by
increased use of micro videos and info-graphics.


*.Content is King. Content has always being king and it will be
fuelled by 3 core pillars – creativity, context and care. On social
media how you say it is more important than what you say. When building
content for social media marketing, target basic passion points: fear,
anxiety, love, and fear.


Context is about adapting your content to your audience and ‘care’
refers to showing others how your ‘offerings’ will solve their problems.
People are only interested in the solution to their problems, not how
beautiful your products/services are.


*. With the increase of instant messaging and chat-based social
networks WhatsApp, Snapchat, Line and others will be the new competitor
of facebook. It is therefore reasonable to include the aforementioned
chat-based social networks in your social media campaigns.

5. Content Marketing Mastery: build an effective content marketing
   strategy by giving valuable information away. Attract clients by
   inviting them to your blog, create viral content, and provide value to
   the client.

* Image is everything: creating great information with high quality
graphics is a great way to reach your target audience. Use comics,
memes, infographics, photos, videos and visual note-taking.

- See
more at:
http://www.vanguardngr.com/2015/08/seven-social-media-trends-that-can-get-you-ahead-of-curve/#sthash.7DpaYbiP.dpuf

Seven
social media trends that can get you ahead of curve - See more at:
http://www.vanguardngr.com/2015/08/seven-social-media-trends-that-can-get-you-ahead-of-curve/#sthash.7DpaYbiP.dpuf

ICT- A Boon for Classroom Teaching

 Whether you are starting as an elementary student or are going to a college for higher education, use of ICT as a new mode of classroom teaching has emerged as an advantage. For teachers in particular, this mode of teaching has proved to be helpful since children have found it far more interesting as compared to the conventional techniques. With access to numerous interactive and appealing technologies, education has become entertaining.

One of the best and the most positive effect on students in that with ICT in schools, they have become familiar with the technology. Testifying this, the students have become pros in both writing and speaking with the help computers and audio gears like mic. Not just this, the information is also easily available over the internet.

ICT as a new means of learning when applied in the right way in teaching lessons and come out to be the most efficient technique in teaching the students along with motivating them. Students can now easily get over with or find answers to their queries via direct interaction with different modes of ICT teaching like whiteboards.

Information and communication technology in classrooms has every possibility of enhancing the standards or quality of education for the students. Not just the students, even the teachers are benefitted since their work is simplified. The time required to prepare the lessons apart from the additional time required to follow up the students is reduced. As a new approach towards teaching, the students can now see videos of the course, borrow them from the library and watch them when they get time. Not just this, the information on the internet can also be easily accessed even when their teacher is not there.

The new mode of teaching, ICT proves a boon for the language teachers since technology can be used by them for making learning easy. The software can be used for learning new languages and for practice, they can use cassettes. Computers as ICT equipment provide the students with an access to undergo a detailed analysis of the information.

For teachers who are dedicated for making their students succeed in their field, ICT can be of perfect assistance.