Tuesday, August 18, 2015

Seven social media trends that can get you ahead of curve - Vanguard News

By Agbolade Omowole
Looking ahead to the future is not a walk in the park and you can’t
feature effectively in a future you don’t picture. The core of this article is
to provide you with the top seven social media trends that will get you ahead
of the curve.

SocialMedia
Why social media? The way to grow
your business is exponential not linear. In the linear marketing model, you
have to get your messages across to consumers numerically – one by one. If for
instance, you send an email to 100 persons, only the intended recipients will
get
the message and that’s all. But that
model is slow and unfit for the 21st century entrepreneur. Social media can
help your business marketing campaign get to customers in lesser time and
produce more result. That’s an exponential curve. One out of every seven person
in the world is on Facebook and each one of them has at least 150 friends.
This means
that your sales pitch, through
social media, can get to their intended person, their friends and their friend
of friends. The possibilities are just endless. Investment on social media
is a must: For serious entrepreneurs, allocating a reasonable budget for social
media marketing is absolutely necessary.   It’s no longer an option.
Every business, no matter how small or big, should have a Facebook business
page.
Benefits of social media marketing
are: increased exposure, increased traffic, provided marketplace insights, generated
leads, developed loyal fans, improved search rankings, increased business
partnership, reduced marketing expenses, improved sales.
*. Tell Stories: The art of
story-telling when implemented across all platforms will engender exponential
result and increase return-on-investment. There will be rise in visual story
telling by increased use of micro videos and info-graphics.
*.Content is King. Content has
always being king and it will be fuelled by 3 core pillars – creativity,
context and care. On social media how you say it is more important than what
you say. When building content for social media marketing, target basic passion
points: fear, anxiety, love, and fear.
Context is about adapting your
content to your audience and ‘care’ refers to showing others how your
‘offerings’ will solve their problems. People are only interested in the
solution to their problems, not how beautiful your products/services are.
*. With the increase of instant
messaging and chat-based social networks WhatsApp, Snapchat, Line and others
will be the new competitor of facebook. It is therefore reasonable to include
the aforementioned chat-based social networks in your social media campaigns.
  1. Content Marketing Mastery: build an effective content
    marketing strategy by giving valuable information away. Attract clients by
    inviting them to your blog, create viral content, and provide value to the
    client.
* Image is everything: creating
great information with high quality graphics is a great way to reach your
target audience. Use comics, memes, infographics, photos, videos and visual
note-taking.

Seven social media trends that can get you ahead of curve - Vanguard News 



Seven
social media trends that can get you ahead of curve - See more at:
http://www.vanguardngr.com/2015/08/seven-social-media-trends-that-can-get-you-ahead-of-curve/#sthash.7DpaYbiP.dpuf
By Agbolade Omowole


Looking ahead to the future is not a
walk in the park and you can’t feature effectively in a future you
don’t picture. The core of this article is to provide you with the top
seven social media trends that will get you ahead of the curve.


SocialMedia
SocialMedia
Why social media? The way to grow your business is exponential not
linear. In the linear marketing model, you have to get your messages
across to consumers numerically – one by one. If for instance, you send
an email to 100 persons, only the intended recipients will get


the message and that’s all. But that model is slow and unfit for the
21st century entrepreneur. Social media can help your business marketing
campaign get to customers in lesser time and produce more result.
That’s an exponential curve. One out of every seven person in the world
is on Facebook and each one of them has at least 150 friends. This means


that your sales pitch, through social media, can get to their
intended person, their friends and their friend of friends. The
possibilities are just endless. Investment on social media is a must:
For serious entrepreneurs, allocating a reasonable budget for social
media marketing is absolutely necessary.   It’s no longer an option.
Every business, no matter how small or big, should have a Facebook
business page.


Benefits of social media marketing are: increased exposure, increased
traffic, provided marketplace insights, generated leads, developed
loyal fans, improved search rankings, increased business partnership,
reduced marketing expenses, improved sales.


*. Tell Stories: The art of story-telling when implemented across all
platforms will engender exponential result and increase
return-on-investment. There will be rise in visual story telling by
increased use of micro videos and info-graphics.


*.Content is King. Content has always being king and it will be
fuelled by 3 core pillars – creativity, context and care. On social
media how you say it is more important than what you say. When building
content for social media marketing, target basic passion points: fear,
anxiety, love, and fear.


Context is about adapting your content to your audience and ‘care’
refers to showing others how your ‘offerings’ will solve their problems.
People are only interested in the solution to their problems, not how
beautiful your products/services are.


*. With the increase of instant messaging and chat-based social
networks WhatsApp, Snapchat, Line and others will be the new competitor
of facebook. It is therefore reasonable to include the aforementioned
chat-based social networks in your social media campaigns.


  1. Content Marketing Mastery: build an effective content marketing
    strategy by giving valuable information away. Attract clients by
    inviting them to your blog, create viral content, and provide value to
    the client.
* Image is everything: creating great information with high quality
graphics is a great way to reach your target audience. Use comics,
memes, infographics, photos, videos and visual note-taking.

- See
more at:
http://www.vanguardngr.com/2015/08/seven-social-media-trends-that-can-get-you-ahead-of-curve/#sthash.7DpaYbiP.dpuf






Seven
social media trends that can get you ahead of curve - See more at:
http://www.vanguardngr.com/2015/08/seven-social-media-trends-that-can-get-you-ahead-of-curve/#sthash.7DpaYbiP.dpuf

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